Flagship programme
Activation Leak Clinic
A taught clinic for a product manager and an analyst who share one mobile funnel and are tired of arguing from two dashboards.
What you leave with
- A written first-value moment that design, data, and support can all point to.
- An event dictionary with owners, not a graveyard of legacy names.
- One experiment design that can lose, including a kill rule.
- A leak map that distinguishes drop-off from delayed return.
This is Funnel Repair for App Teams in its strict form: we do not teach channel buying, creative testing, or store-listing cosmetics.
Modules
- Tape before targets. How to watch twenty first sessions without scoring them. You will hate how long this takes, and that is the point.
- The value sentence. Drafting, stress-testing, and retiring the sentence that currently lives in the pitch deck.
- Permission and interruption. Push, tracking, and camera prompts as leak sites rather than “best practice” checklists.
- Event debt. Naming, versioning, and the unglamorous deletion of events nobody defends.
- Hand-off maps. Where growth’s landing page promises a screen that product never shipped.
- The first experiment that is allowed to fail. Sample sizes that match a GB-sized user base, not a US template.
- Support as instrumentation. Tickets as qualitative events, tagged without turning agents into data-entry clerks.
- Handover to the team who stay. A 12-slide (maximum) briefing you can give without the instructor in the room.
Instructor
Helen Okoye taught analytics inside two consumer apps before joining Cachematrixcore. She still insists on watching session tape on a phone, not a projector. Fourteen years in the craft, none of them in paid social buying.
Clinic notes from past seats
Helen made us rewrite the value sentence four times. The fourth version is now in the App Store subtitle, which I did not expect from a “repair” course.
Module 4 assumed we could freeze tracking for a sprint. We could not. The materials still helped; the live critique of our dictionary was sharper than our agency retro.
Questions we actually get
Do we need a data scientist in the seat?
No. You need someone who can export events and someone who can change the first session. A specialist modeler is optional and often bored here.
Will this raise conversion by a set percentage?
No. Teams who skip instrumentation cleanup sometimes finish with a prettier dashboard and the same leak. That limitation is real: the clinic cannot outrun a tracking plan nobody owns.
Is there homework during freeze weeks?
Yes. If your release calendar is locked, wait for the next cohort rather than ghosting Module 4.