1. Truth in the stream
If two dashboards disagree, we do not average them. We stop and write a dictionary. Repair that begins on a dirty stream becomes theatre with better lighting.
Stance
Funnel Repair for App Teams is a discipline with a sequence.
Not a slogan, not a war-room weekend, and not a promise that a new skin will rescue a misnamed event.
2. Tape before targets
Numbers without sessions are rumours. We watch first-run recordings on a phone because projectors lie about thumb reach and permission fatigue.
3. One change that can lose
A repair that cannot fail is a rebrand. Kill rules belong in the same document as the hypothesis.
What we refuse to treat as funnel work
Store screenshots, influencer seeding, and paid social creative. Those crafts matter; they are not this studio. If your leak is “we cannot buy users cheaply”, you need a different room.
What we will take: a shipped app, a suspected first-session leak, and a pair who can change both tracking and UI. Start with the programme list or write to the desk with a single screenshot.